The Fit Must Be Legit or Call It Quits

As an optician, with over two decades of experience in the glasses industry, I often see glasses are viewed solely as a fashion statement. Without proper focus on their primary purpose - accurately carrying one's prescription lenses. This is why the typical initial interaction at most optical retailers involves being told to "start looking around" while assistance is on the way, rather than immediately evaluating the customer's prescription needs and how various frames may accommodate their specific requirements and having the WTF conversation or how will they be used. That is the What's The Function of the glasses. The emphasis seems to lie more with eyeglasses as an accessory rather than their functional role, which is where issues can arise leading to an unsatisfactory experience and glasses that either don't perform as needed or don't look ascetically pleasing and eventually buyers remorse.

Online retailers fall short, as no in-person measurements or consultations are conducted and after the sale there is no adjustments or personal service, leaving the customer to self-navigate myriad options without specialized guidance. However, not all prescriptions will be suitably be housed in all frame styles, materials and shapes so this crucial assessment needs to occur at the outset. If the staff directing customers to browse frames themselves do not grasp this key consideration, recourse becomes limited. Because you picked the frame out and that's on you!

We founded Eyeglass Talk to focus centers squarely on the functional aspect, or "What's the Function"of eyewear choices. Only after functionality has been achieved do we explore complementary fashion and design elements. Taking a "What's the Function" driven approach is imperative, otherwise money may be wasted on ill-fitting or frame lens combinations that aren't suitable for the customer and buyers remorse will be overwhelming.